Perenti launches idoba – our technology driven service offering Posted on July 28, 2021July 28, 2021 by admin Perenti has launched idoba, a new technology-driven service offering for the mining industry, that leverages in-house technology and data expertise to add value to our global mining services activities. Mark Norwell, Managing Director and CEO of Perenti, said: “When looking to the future of the mining industry, it is evident that innovation and technology will play a much greater role in the way we do business and ultimately how we continue to generate value for all our stakeholders. “With this in mind, it is with great pleasure that we launch idoba, our new technology driven service offering which will enable tomorrow by allowing us to respond to our clients’ evolving needs both today and into the future. “I am also pleased to announce the appointment of Sarah Coleman as Chief Executive Officer, idoba. Sarah has significant mining experience and a passion for driving improvements through innovation to create value.” idoba is a name that was co-created using human and artificial intelligence input, which connected the Greek word eidos meaning “essence” and the Japanese term “ba”, meaning knowledge mobilising space. The idoba team was formed by combining businesses that Perenti acquired over the last 12 months, Sandpit Innovation, ImpRes and Optika. The founders of these businesses, Sarah Coleman, Aaron Carter and Matt Schneider and their teams are passionate, talented and diverse – with a high proportion of female, multicultural and neurodiverse individuals. Their collective experience comes from global mining companies, digital product commercialisation, data analytics and sustainability. idoba is the culmination of Perenti’s strategic technological growth which, in addition to supporting the Perenti business, will provide digital product and technology service offerings to mining and mining service clients with revenue and earnings generated from these services. Apart from contributing to Perenti’s revenue and earnings growth in the medium term, we expect to leverage the innovation and technological skill sets of the idoba team to unlock productivity improvements across our current suite of service offerings. Ultimately and in time, these efforts will reduce risk, increase productivity, and drive performance for Perenti as well as creating new capabilities for idoba to offer to the broader resources sector. This is an exciting time for our business as we welcome idoba to Perenti.